Category Archives: Plain English Editing and Copywriting

Sustainability Victoria – Annual Report

The Brief: As an agency of the Victorian Government, Sustainability Victoria aims to integrate sustainability into all aspects of Victorian life. Since 2009 APM has served as Sustainability Victoria’s plain English editor across its wide range of crucial, public-facing corporate documents. Each document arrives at APM in rough draft form, to be finessed and proofread….

A Guide To Systems Thinking

Overview of Systems Thinking

The brief: The Victorian Department of Primary Industries (DPI) needed a document that explained the principles of systems thinking and how it related to scientific endeavour. It was to be a useful reference for ministers and advisors in their discussions with DPI scientists lobbying to apply systems thinking to DPI science. Copy sample: The rise…