The brief: The Royal Automobile Association of South Australia (RAA) commissioned a tone of voice guide to better reflect its transformation into a more contemporary, innovative and progressive organisation. With a more consistent and distinctive way of talking to its members, it is now easier to recognise and relate to. Copy sample: Times are changing and…
The brief: The Australian Government plan for a National Broadband Network (NBN) represents the largest ever infrastructure project undertaken in this country. The government’s web agency commissioned APM to adapt existing brochure copy and corporate documents into a web-friendly form. The final product explained the NBN roll out and its benefits, transforming technical information into…
The Brief: As an agency of the Victorian Government, Sustainability Victoria aims to integrate sustainability into all aspects of Victorian life. Since 2009 APM has served as Sustainability Victoria’s plain English editor across its wide range of crucial, public-facing corporate documents. Each document arrives at APM in rough draft form, to be finessed and proofread….
The brief: The Victorian Department of Primary Industries (DPI) needed a document that explained the principles of systems thinking and how it related to scientific endeavour. It was to be a useful reference for ministers and advisors in their discussions with DPI scientists lobbying to apply systems thinking to DPI science. Copy sample: The rise…
