Author Archives: Andrew Pegler

The brand advantages of plain English contracts

When we meet a stranger, we have one fundamental question — “are they friend or foe?” Everything follows from that decision. The same goes for what we read, writes Andrew Pegler. When language is obscure, it promotes doubt. Doubt leads to hesitation and fear of engagement. In other words, if you’re selling something or offering a…

Tone of Voice Guide for Royal Automobile Association of SA

The brief: The Royal Automobile Association of South Australia (RAA) commissioned a tone of voice guide to better reflect its transformation into a more contemporary, innovative and progressive organisation. With a more consistent and distinctive way of talking to its members, it is now easier to recognise and relate to. Copy sample: Times are changing and…

The 6 Essentials Of Annual Report Design

Gone are the days of annual reports produced as a simple statutory obligation and, generally, with the visual appeal of a telephone directory. Today, there’s an unmissable opportunity to present your brand, values and achievements through a well-designed, strategically-focused annual report. Think of it as the flagship of your organisation and an extraordinary marketing tool.

Annual Report Design

Andrew Pegler Media (APM) has designed 135+ annual reports for state and federal governments, local councils, and leading companies across Australia and Asia. In 2020, our annual report design clients included Equip Super, Catholic Super, New South Wales Aboriginal Land Council (NSWALC), Geoscape Australia and Spiritual Health Australia.   As our many repeat clients will confirm,…