Category Archives: Plain English Editing and Copywriting

Industry Sustainability Working Committee Advisory Report

  The brief: The Department of State Development, Business and Innovation commissioned an Industry Sustainability Working Committee to liaise with industry, research and educational organisations and provide strategic advice to the government on industry sustainability issues. APM edited the final draft for plain English and advised on structural changes to ensure that the recommendations were clearly and…

Department of Human Services – Services Connect

The brief: Victoria’s Department of Human Services was reforming its human services system to deliver more effective and connected services. Called Services Connect, the new system would touch on all parts of the Department, including how it identifies and plans for client needs and how it offers and delivers services. A brochure was needed that explained…

NAB’s Help, Guidance And Advice Websites

The brief: Leading Melbourne law firm, Moores Legal, commissioned APM to write plain English web copy outlining its services and explaining its unique agreed pricing model. The copy drew on a mix of partner interviews, attendance at workshops and the finessing of supplied briefing notes. Copy sample: Moores Agreed Pricing Where most firms charge by time, our approach is…

Tone Of Voice And Style Guide For Telstra Digital

Brief: APM was commissioned to develop Telstra Digital’s Tone of Voice and Style Guide to complement existing tone of voice materials and provide further clarity around tone, style, grammar etc., covering general tone of voice guidelines and how to apply them to copy. Copy sample: We connect worlds. Our customers’ worlds. Customers are at the…

M+K

The Brief: M+K is a commercial law firm with offices around Australia. It commissioned web site copy to position it as authoritative, capable and adaptive. APM advised on tone and content. Copy Sample: Home page copy: You need lawyers who care. Lawyers with passion. Lawyers who solve problems. Lawyers who are available. M+K is your firm. The firm, for you. TRANSPORT + COMMODITIES The…

RACV Annual Report

The brief: The Royal Automobile Club of Victoria (RACV) provides roadside assistance, vehicle, home and contents insurance, personal and car loans and more. Andrew Pegler Media wrote the RACV Annual Report after interviewing RACV management. We have extensive experience editing and writing annual reports for government and corporations. Past work includes annual reports for Victorian…

Rio Tinto Corporate And Community

The brief: Rio Tinto is one of the world’s largest mining and exploration companies and APM has worked with it on a number of projects. We edited the Rio Australia brochure for plain English and for structure. We also wrote a number of stories on Rio’s work in the community which involved research and interviewing…

UBank Weekly Economics And Finance Blog

The brief: For over three years Andrew Pegler has written a humorous, insightful plain English and educational blog for Ubank, covering domestic and international economics and finance issues. The weekly blog attracts about 5000 readers and contributes strongly to Ubank’s highly successful social media strategy. To read more go here then click Money box then click…

Tone Of Voice Guide For Royal Automobile Association Of SA

The brief: The Royal Automobile Association of South Australia (RAA) commissioned a tone of voice guide to better reflect its transformation into a more contemporary, innovative and progressive organisation. With a more consistent and distinctive way of talking to its members, it is now easier to recognise and relate to. Copy sample: Times are changing and…

National Broadband Network

The brief: The Australian Government plan for a National Broadband Network (NBN) represents the largest ever infrastructure project undertaken in this country. The government’s web agency commissioned APM to adapt existing brochure copy and corporate documents into a web-friendly form. The final product explained the NBN roll out and its benefits, transforming technical information into…