We are highly experienced tone-of-voice guide writers and style guide writers. We also train staff to use them. Your tone-of-voice guide Words can inspire, change perceptions, shape identity and express values. Basically, what you say and how you say it shapes your public image. As experienced tone-of-voice guide writers we can help you to better reflect…
Brief: APM was commissioned to develop Telstra Digital’s Tone of Voice and Style Guide to complement existing tone of voice materials and provide further clarity around tone, style, grammar etc., covering general tone of voice guidelines and how to apply them to copy. Copy sample: We connect worlds. Our customers’ worlds. Customers are at the…
The Brief: M+K is a commercial law firm with offices around Australia. It commissioned web site copy to position it as authoritative, capable and adaptive. APM advised on tone and content. Copy Sample: Home page copy: You need lawyers who care. Lawyers with passion. Lawyers who solve problems. Lawyers who are available. M+K is your firm. The firm, for you. TRANSPORT + COMMODITIES The…
The brief: The Royal Automobile Club of Victoria (RACV) provides roadside assistance, vehicle, home and contents insurance, personal and car loans and more. Andrew Pegler Media wrote the RACV Annual Report after interviewing RACV management. We have extensive experience editing and writing annual reports for government and corporations. Past work includes annual reports for Victorian…
The brief: Rio Tinto is one of the world’s largest mining and exploration companies and APM has worked with it on a number of projects. We edited the Rio Australia brochure for plain English and for structure. We also wrote a number of stories on Rio’s work in the community which involved research and interviewing…
The brief: The Royal Automobile Association of South Australia (RAA) commissioned a tone of voice guide to better reflect its transformation into a more contemporary, innovative and progressive organisation. With a more consistent and distinctive way of talking to its members, it is now easier to recognise and relate to. Copy sample: Times are changing and…
Andrew Pegler – 27 August 2010 Interest rates will stay steadyish until the end of the year when the economy picks up again and people start buying plasmas, doing those overdue renovations and generally consuming stuff. As you may know the RBA uses interest rates to keep the lid on inflation; raising them increases borrowing…
Andrew Pegler – 26 March 2010 THE GFC has changed how banks raise money. While this isn’t great for borrowers it’s boon time for savers. Ever wondered how banks get their money? It’s a mix of your deposits with what they can borrow from other financial institutions on the capital markets. (Capital markets are where…
Posted by Andrew Pegler on February 26, 2010 Hello UBankers (don’t read that aloud too fast as it may sound like an insult). This week I will continue this blog’s firm political stance on not having a firm political stance and take a gander at the ads and disads of the political football that is…
With a solid banking system, good economic management, political stability, healthy public finances, an open economy situated smack in the middle of Asia’s growth path, we really are the lucky country. Just ask our top ecnocrat the Secretary of the Department of the Treasury Dr Ken Henry. The good doctor sees a very bright future…
