Author Archives: Andrew Pegler

Our Clients Include

Non Government National Australia Bank Westpac ANZ Seek Telstra Melbourne Business School Monash University Business Review IAG The Global Carbon Capture and Storage (CCS) Institute Government Commonwealth Prime Minister and Cabinet Indigenous Business Australia CSIRO Victoria Department of Education and Training Department of Environment, Land, Water and Planning Department of Health and Human Services Department of…

Proofreading

Whether you’ve just completed a multi-million dollar tender, prepared your annual report, finalised a new government policy or revamped a newsletter, we will eliminate all surface errors like misspellings, grammar, punctuation, verb tense and sentence structure. We can also apply your house style guide or create one for you. With such attention to detail you…

Plain English Business Writing

A person editing a document

Our plain English training is a must for organisations who want their staff to write in plain English. For us, something can be said to be in plain English if its wording, structure and design are so clear that the target audience can quickly and easily understand and use it. For example: Before: In accordance with…

A Guide To Systems Thinking

Overview of Systems Thinking

The brief: The Victorian Department of Primary Industries (DPI) needed a document that explained the principles of systems thinking and how it related to scientific endeavour. It was to be a useful reference for ministers and advisors in their discussions with DPI scientists lobbying to apply systems thinking to DPI science. Copy sample: The rise…

Tone Of Voice Guide For Royal Automobile Association

RAA

The brief: The Royal Automobile Association of South Australia (RAA) commissioned a tone of voice guide to better reflect its transformation into a more contemporary, innovative and progressive organisation. With a more consistent and distinctive way of talking to its members, it is now easier to recognise and relate to. Copy sample: Times are changing and…