Author Archives: Andrew Pegler

The Nuts-And-Bolts Of Our FTAs With South Korea And Japan

APM FTA

Last week we looked at the definition of a free trade agreement (FTA), and the PM’s recent FTA negotiations with South Korea, Japan and China. Currently, the FTA deals have been sealed with South Korea and Japan, and China is pretty close. These three economies together represent over 50 per cent of our exports so…

EPA Victoria Annual Report 2013-2014

The brief: This is the third year APM has been involved in the writing and editing of EPA Victoria’s annual report. The EPA’s role is to regulate pollution across Victoria. Its annual report set out its achievements for the year and its ambitions for the next one. APM edited 30,000 words for plain English and advised…

Industry Sustainability Working Committee Advisory Report

  The brief: The Department of State Development, Business and Innovation commissioned an Industry Sustainability Working Committee to liaise with industry, research and educational organisations and provide strategic advice to the government on industry sustainability issues. APM edited the final draft for plain English and advised on structural changes to ensure that the recommendations were clearly and…

Department of Human Services – Services Connect

The brief: Victoria’s Department of Human Services was reforming its human services system to deliver more effective and connected services. Called Services Connect, the new system would touch on all parts of the Department, including how it identifies and plans for client needs and how it offers and delivers services. A brochure was needed that explained…

Corporate Blogging

Blogs for NAB  The brief: NAB engaged APM to create a content strategy covering aspects of property investing. These form part of over 200 blogs written for NAB and the NAB owned UBank over the past six years. Copy sample: Is your property right for a subdivision? Subdividing offers a simple, compelling logic. Take a large property, split it, sell…

Email Direct Marketing Campaigns

APM has been writing and creating EDMs since 2005. Our many campaigns help our clients capture new leads, make more sales and add value to their brand. Our service includes: Managing your email list Keeping you connected with clients Full reporting That killer subject line Here’s a recent sample. The brief: Australia’s largest specialist fixed-income company was…

Change Is The Essence Of Capitalism

APM Essence Of Capitalism

Back in 1942, Joseph Schumpeter popularised the idea that creative destruction of economies, and/or sectors of economies, was critical to prosperity and growth. He posited that progress in a capitalist system relied on the destruction of an existing economic order to make room for the next. Capitalism was, essentially, an evolutionary process of continuous innovation….

Inflation Basics: What, Why, Where, How, Etc.

APM Inflation Basics

Inflation is the increase in the general price of goods and services. As it rises, every dollar in your wallet/purse/man bag/imagination buys you less. For example, if the annual rate of inflation is 2%, then in a year’s time a $1 widget will cost $1.02, on average. Australia’s inflation is measured by the quarterly Consumer…