Category Archives: Plain English Blog

The brand advantages of plain English contracts

When we meet a stranger, we have one fundamental question — “are they friend or foe?” Everything follows from that decision. The same goes for what we read, writes Andrew Pegler. When language is obscure, it promotes doubt. Doubt leads to hesitation and fear of engagement. In other words, if you’re selling something or offering a…

The 6 Essentials Of Annual Report Design

Gone are the days of annual reports produced as a simple statutory obligation and, generally, with the visual appeal of a telephone directory. Today, there’s an unmissable opportunity to present your brand, values and achievements through a well-designed, strategically-focused annual report. Think of it as the flagship of your organisation and an extraordinary marketing tool.

Your 9 Essentials For A Great Annual Report

Annual reports

Annual reports are often considered the ‘thoroughbreds’ of corporate document production: they need a steady hand on the reins to get across the finish line. Over the past 17 or so years Andrew Pegler Media has been involved in the plain-English editing, writing, layout and design of over 100 annual reports. This includes three for…

Robotics, Mass Unemployment

braon illo for post

The concept of robots arrived along with the 20th century, as a logical progression in an increasingly industrialised and mechanised world. Pundits at the time, driven by imagination and a new landscape of endless possibilities, wove tales of how these mechanical marvels would help free us from drudgery and menial work. Since the mid-20th century…