Author Archives: Andrew Pegler

Plain English And Contracts – Yes The Two Can Coalesce!

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Professor Joseph Kimble of Western Michigan University Cooley Law School in his book Writing for Dollars, Writing to Please: The Case for Plain Language in Business, Government, and Law, states that “guidelines for writing in plain language aren’t offered for some rarefied aesthetic purpose. They are ways to reach the ultimate goal of clarity—of readers’…

National Australia Bank (NAB) Annual Report

The brief: Using a mix of information provided, conducting staff and customer interviews and sourcing internally completed pro formas, APM wrote both the NAB annual financial report and its corporate responsibility suite the Dig Deeper Series. Both reports aimed to reveal how the bank had performed and created value through its strategy, operating environment, governance and financial and non-financial activities.

Department Of State Development, Innovation Annual Report

The brief: Using a mixture of press releases, speeches and one-on-one interviews APM outlined the Department’s work and achievements in securing new investment and jobs across the state, delivering services for business and community and developing Victoria’s energy and earth resources. Copy sample: Launch of the Global Health Melbourne Plan The Government allocated $17.8 million over…

Moores Legal

The brief: Leading Melbourne law firm, Moores Legal, commissioned APM to write plain English web copy outlining its services and explaining its unique agreed pricing model. The copy drew on a mix of partner interviews, attendance at workshops and the finessing of supplied briefing notes. Copy sample: Moores Agreed Pricing Where most firms charge by time, our approach is…

Extracts From Recent Banking And Finance Blogs

Every business needs content. Not the bland, me-too nonsense that so often clutters up our in-boxes and feeds, but genuinely useful, interesting content. Content that lets a business stand out amid the clutter and noise. Below are some extracts from our work with NAB, UBank and others. Change is the essence of capitalism Back in 1942, Joseph Schumpeter…

Federal Budget Jargon Buster Part 1

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It’s budget night. You’re nestled into the couch armed with a coldy, a crisp chardonnay or something stronger depending on your passion for the political. Smokin’ Joe steps up to the dispatch box and unleashes an avalanche of lingo that leaves you scratching your noggin’. My advice? Blast that budget blathering with this plain English,…