Category Archives: Blog

Web Copywriting

Are you getting your new website together or looking to do a refresh? Then don’t forget the words. Not just any words. The right words. When web copywriting is good, your readers can feel the difference. It says professionalism, credibility and authority, and it drives people to act. Which after all is the name of the game no?…

Business Writing Services

Our guarantee concise, plain English business writing ‘bank speak’ eliminated flawless spelling, punctuation and grammar facts and figures never changed highly effective business writing. Is your business writing easy to read? Does it persuade and engage your readers? Is it delivering results? Is it on-brand? Does it hit its target audience? Ours does, and our 15 years…

Government Writing And Design Services

Since 2000, our specialist writers and designers for government have helped countless state and Commonwealth government departments and agencies with plain English writing, editing and graphic design.  Government graphic design solutions Our government graphic design solutions communicate information in the most legible and engaging way. Every element on every page has a clear purpose –…

Finance Writing Services

Our guarantee Concise, plain English sentences from an experienced finance writer ‘Bank speak’ avoided Flawless spelling, punctuation and grammar Facts and figures never changed Experienced finance writers Experienced content writers Are your finance writers creating easy to read content? Does it persuade and engage your readers? Is it delivering results? Is it on-brand? Does it hit…

Business Writing Courses

APM Business Writing

Our plain English business writing courses are a must for organisations that want their staff to write in plain English. For us, plain English means its wording, structure and design are so clear that the target audience can quickly and easily understand and use it. Here’s an example: Before: Please take this communication as confirmation that we…

Plain English Contract Editing

So many of the contracts and forms used in insurance and banking are poorly written, the victims of decades of accumulated legal-ese, which tends to pile up like plaque in your arteries. For those who don’t eat legal-ese for breakfast, it’s like a foreign language. People are wary of insurance and banking contracts, which are traditionally…