Last week we looked at the definition of a free trade agreement (FTA), and the PM’s recent FTA negotiations with South Korea, Japan and China. Currently, the FTA deals have been sealed with South Korea and Japan, and China is pretty close. These three economies together represent over 50 per cent of our exports so…
The brief: This is the third year APM has been involved in the writing and editing of EPA Victoria’s annual report. The EPA’s role is to regulate pollution across Victoria. Its annual report set out its achievements for the year and its ambitions for the next one. APM edited 30,000 words for plain English and advised…
The brief: The Department of State Development, Business and Innovation commissioned an Industry Sustainability Working Committee to liaise with industry, research and educational organisations and provide strategic advice to the government on industry sustainability issues. APM edited the final draft for plain English and advised on structural changes to ensure that the recommendations were clearly and…
The brief: Victoria’s Department of Human Services was reforming its human services system to deliver more effective and connected services. Called Services Connect, the new system would touch on all parts of the Department, including how it identifies and plans for client needs and how it offers and delivers services. A brochure was needed that explained…
Blogs for NAB The brief: NAB engaged APM to create a content strategy covering aspects of property investing. These form part of over 200 blogs written for NAB and the NAB owned UBank over the past six years. Copy sample: Is your property right for a subdivision? Subdividing offers a simple, compelling logic. Take a large property, split it, sell…
We write engaging, shareable LinkedIn posts for thought leaders from all walks — and talks — of business. From partners of leading law firms to “big 4” economists to tech entrepreneurs looking to show their edge, our posts are written to be read and shared. And we can get as involved as you like, whether it’s…
APM has been writing and creating EDMs since 2005. Our many campaigns help our clients capture new leads, make more sales and add value to their brand. Our service includes: Managing your email list Keeping you connected with clients Full reporting That killer subject line Here’s a recent sample. The brief: Australia’s largest specialist fixed-income company was…
APM teamed with 3 Deep design to create Harrolds Made to Measure.
Back in 1942, Joseph Schumpeter popularised the idea that creative destruction of economies, and/or sectors of economies, was critical to prosperity and growth. He posited that progress in a capitalist system relied on the destruction of an existing economic order to make room for the next. Capitalism was, essentially, an evolutionary process of continuous innovation….
Inflation is the increase in the general price of goods and services. As it rises, every dollar in your wallet/purse/man bag/imagination buys you less. For example, if the annual rate of inflation is 2%, then in a year’s time a $1 widget will cost $1.02, on average. Australia’s inflation is measured by the quarterly Consumer…
