Department Of State Development, Innovation Annual Report n

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The brief:

Using a mixture of press releases, speeches and one-on-one interviews APM outlined the Department’s work and achievements in securing new investment and jobs across the state, delivering services for business and community and developing Victoria’s energy and earth resources.

Copy sample:

Launch of the Global Health Melbourne Plan

The Government allocated $17.8 million over three years to deliver the Global Health Melbourne Plan – taking Victoria’s health strengths to the world. Health is a global growth market, driven by ageing populations and a growing middle class, especially in China and India. The plan will leverage Victoria’s world-renowned capabilities in health and aged care to capture this growth and create jobs and new trade opportunities, while also ensuring the highest quality health systems in Victoria.

2014 Regional Victoria Living Expo

The Regional Victoria Living Expo is a key initiative in the Government’s strategy to drive population and investment growth in regional and rural Victoria. 2014 was the Expo’s third year and brought all of Victoria’s 48 regional and rural councils together. Attracting more than 9,600 visitors, Melbournians were given the chance to better understand the opportunities regional and rural Victoria has to offer, and everything they needed to know to relocate there.