Or… just say: Don’t use a club that hits more than 200m on this hole. — Club Captain Spotted this on a recent work trip and thought hmmm….fourrrrrr! Helping golfers (and clubs) avoid accidental holes-in-one, one plain English edit at a time 🤣
Category Archives: Plain English Editing and Copywriting
Plain English Editing and Copywriting
From Overweight to On Point: Trimming Sentences for Clearer Annual Reports
Over summer I collected a handful of overweight sentences andrewpeglermedia.com.au was working on – mostly for our calendar year annual report clients. They look fine at first glance, but carry more words than meaning. So we trimmed ’em back and reshaped them into clean, statuesque examples of #plainEnglish. This is the kind of small editing…
Annual report writing, Plain English Editing and Copywriting
Annual Report Editing: How to Strip Out the Unnecessary Words
We had a long, supa busy annual report season, so I’ve been away from LinkedIn, deep in the plain-English trenches. But I’ve emerged with some things to share, which I’ll drip-feed over the next little while. I wanted to start small: what I call the grit between the bricks. The unnecessary words in a sentence….
Blog, Plain English Blog, Plain English Editing and Copywriting
Plain English Review of a Government Survey
We recently #plainenglish edited a govt. survey. “A camel,” it has been said, “is a horse designed by committee.” While we make no judgements, here at APM we struggle on hump day and can’t go three days without water. In our oasis words are simple, clear and human. Feedback / improvements always welcome.
Blog, Plain English Blog, Plain English Editing and Copywriting
Plain English Review of a Travel Insurance PDS
While I agree #travel broadens the mind, comprehending those #insurance policies can be like walking through honey on a cold day. I was recently reading a travel PDS’ chockers with “scenic view legalese” and I couldn’t help myself. People your plane English before and after has landed! BTW this was a tough one so feedback / improvements welcomed.
Blog, Plain English Blog, Plain English Editing and Copywriting
Plain English Review for a Logistics Company
Internal policies must be 100% clear to avoid trespassing or disputes. No untangling of lawyer speak or clumsy wording. We plain English edited a suite of alcohol and drug policies for a logistics company. Our client had had a lot of issues with staff unclear on what was what. The MD called me directly –…
As Julie Andrews never sang – here are a few of my most unfavourite things. (…when the dog utilises, when the bee obtains…) The Sound of Muzak? Make like a zoo people and add your pet hates.
A #legalease #plainEnglish before and after #edit. Some may argue the need to mention “criteria”. I didn’t see it, neither did the client. As always feedback is welcomed.
Blog, Plain English Blog, Plain English Editing and Copywriting
Plain English Review of a Suite of Government Application Forms.
Here’s one from a recent #plainenglish review of a suite of #government application #forms. Our much-loved, long-term client was somewhat amused albeit startled such an egregious assault on #English had escaped her review for so many years. #livingintheshadows #hidinginplainsight Context alert: – subheading was “Apply online” so sentence 1 is redundant – client agreed it’s implied that incomplete applications aren’t accepted. Feedback / improvements…
Blog, Plain English Blog, Plain English Editing and Copywriting
Plain English Writing Training Program at the Federal Treasury
APM Principal Andrew Pegler is in Canberra doing a plain English training program for writers of explanatory memorandums at the Federal Treasury. He spent some time in the National Library last night and took this shot on leaving. Canberra has so many stunning buildings that perfectly mix function and form.
