National Broadband Network

NBN image

The brief:

The Australian Government plan for a National Broadband Network (NBN) represents the largest ever infrastructure project undertaken in this country. The government’s web agency commissioned APM to adapt existing brochure copy and corporate documents into a web-friendly form. The final product explained the NBN roll out and its benefits, transforming technical information into plain English.

Copy sample:

What is broadband?

Basically broadband is super-fast internet that is always on. Unlike a dial-up connection, it does not block your phone line and there’s no need to reconnect to network after logging off.

Companies are developing new uses for broadband every day and we need the bandwidth and speeds available to handle them. The NBN will connect 90% of all Australians with state-of-the-art fibre optic wires and 10% with next-generation wireless and satellite technologies. It offers access to digital content, applications and a range of services 24/7 100 times faster than what we have now. Plus it can deliver much more video and data, voice, TV and simultaneously over really long distances.

As you can see, the NBN will serve us all very well for decades to come.

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