Category Archives: Plain English Blog

How Do You Deal With Change?

APM marketing-change

Change is the essence of capitalism. Back in 1942, Joseph Schumpeter popularised the idea that creative destruction of economies, and/or sectors of economies, was critical to prosperity and growth. He argued that progress in a capitalist system relied on the destruction of an existing economic order to make room for the next. Capitalism was, essentially,…

Your Federal Budget Plain English Jargon Buster!

federal budget plan

It’s budget night. You’re nestled into the couch armed with a coldy, a crisp chardonnay or something stronger depending on your passion/frustration for things political. Josh Frydenberg steps up to the dispatch box and unleashes an avalanche of lingo that leaves you scratching your head. My advice? Blast that budget blathering with my plain English,…

Plain English And Contracts – Yes The Two Can Coalesce!

contract image

Professor Joseph Kimble of Western Michigan University Cooley Law School in his book Writing for Dollars, Writing to Please: The Case for Plain Language in Business, Government, and Law, states that “guidelines for writing in plain language aren’t offered for some rarefied aesthetic purpose. They are ways to reach the ultimate goal of clarity—of readers’…

Federal Budget Jargon Buster Part 1

APM-federal-budget

It’s budget night. You’re nestled into the couch armed with a coldy, a crisp chardonnay or something stronger depending on your passion for the political. Smokin’ Joe steps up to the dispatch box and unleashes an avalanche of lingo that leaves you scratching your noggin’. My advice? Blast that budget blathering with this plain English,…

The Nuts-And-Bolts Of Our FTAs With South Korea And Japan

APM FTA

Last week we looked at the definition of a free trade agreement (FTA), and the PM’s recent FTA negotiations with South Korea, Japan and China. Currently, the FTA deals have been sealed with South Korea and Japan, and China is pretty close. These three economies together represent over 50 per cent of our exports so…

Change Is The Essence Of Capitalism

APM Essence Of Capitalism

Back in 1942, Joseph Schumpeter popularised the idea that creative destruction of economies, and/or sectors of economies, was critical to prosperity and growth. He posited that progress in a capitalist system relied on the destruction of an existing economic order to make room for the next. Capitalism was, essentially, an evolutionary process of continuous innovation….