Someone told me last week that AI was going to replace what I do. I’ve spent twenty years and 250+ annual reports turning board papers, interviews and half-formed ideas into something people can actually understand. Apparently “prompt engineering” makes all of that obsolete. AI Is Literal. Your Instructions Need to Be Too AI is literal….
Annual reports take a lot of work and for many small and medium businesses across the world, that time+cost puts annual report writing and design out of reach. At Andrew Pegler Media, we’re changing that. AI tools are making annual reports faster and more accessible, from cleaner data presentation to click-and-drag design processes. Here are…
Blog, Plain English Blog, Plain English Editing and Copywriting
We recently #plainenglish edited a govt. survey. “A camel,” it has been said, “is a horse designed by committee.” While we make no judgements, here at APM we struggle on hump day and can’t go three days without water. In our oasis words are simple, clear and human. Feedback / improvements always welcome.
Blog, Plain English Blog, Plain English Editing and Copywriting
While I agree #travel broadens the mind, comprehending those #insurance policies can be like walking through honey on a cold day. I was recently reading a travel PDS’ chockers with “scenic view legalese” and I couldn’t help myself. People your plane English before and after has landed! BTW this was a tough one so feedback / improvements welcomed.
Blog, Plain English Blog, Plain English Editing and Copywriting
Internal policies must be 100% clear to avoid trespassing or disputes. No untangling of lawyer speak or clumsy wording. We plain English edited a suite of alcohol and drug policies for a logistics company. Our client had had a lot of issues with staff unclear on what was what. The MD called me directly –…
As Julie Andrews never sang – here are a few of my most unfavourite things. (…when the dog utilises, when the bee obtains…) The Sound of Muzak? Make like a zoo people and add your pet hates.
A #legalease #plainEnglish before and after #edit. Some may argue the need to mention “criteria”. I didn’t see it, neither did the client. As always feedback is welcomed.
Blog, Plain English Blog, Plain English Editing and Copywriting
Here’s one from a recent #plainenglish review of a suite of #government application #forms. Our much-loved, long-term client was somewhat amused albeit startled such an egregious assault on #English had escaped her review for so many years. #livingintheshadows #hidinginplainsight Context alert: – subheading was “Apply online” so sentence 1 is redundant – client agreed it’s implied that incomplete applications aren’t accepted. Feedback / improvements…
Blog, Plain English Blog, Plain English Business Writing Training
As with a lot of text that comes to APM for a ‘clean’, template copy is usually a Frankensteinian concoction. The presenting stumble of limbs is often a mess of thumbs and toes. Disparate voices and styles siloed over years, without broader consideration. Each addition another brick in the wall of obfuscation – building silently like…
Blog, Plain English Blog, Plain English Editing and Copywriting
APM Principal Andrew Pegler is in Canberra doing a plain English training program for writers of explanatory memorandums at the Federal Treasury. He spent some time in the National Library last night and took this shot on leaving. Canberra has so many stunning buildings that perfectly mix function and form.
