Plain English Tip #47

APM English Tip

A big part of plain English is writing in a conversational tone – kinda like how people talk. Here’s four steps to help you in to your next “conversation”…

1.Create a firm image of a typical member of your audience – a hairdresser, a lawyer, your boss.

2.Don’t overthink it. Let it flow naturally.

3.Avoid jargon.

4.Read it aloud and ask yourself if it sounds like something you’d say…well does it?