Category Archives: Content Strategy

Andrew Pegler Prepared a Copy of How to Write in Plain English (With Example)

Tips how to write in Plain English

It’s the end of annual report season and we’ve been busy wrangling ropey, client-supplied copy into clarion calls worthy of a clarity colosseum. And they love us for it! Here’s one we prepared earlier.

Email Direct Marketing Campaigns

APM has been writing and creating EDMs since 2005. Our many campaigns help our clients capture new leads, make more sales and add value to their brand. Our service includes: Managing your email list Keeping you connected with clients Full reporting That killer subject line Here’s a recent sample. The brief: Australia’s largest specialist fixed-income company was…