Author Archives: Andrew Pegler

National Broadband Network

The brief: The Australian Government plan for a National Broadband Network (NBN) represents the largest ever infrastructure project undertaken in this country. The government’s web agency commissioned APM to adapt existing brochure copy and corporate documents into a web-friendly form. The final product explained the NBN roll out and its benefits, transforming technical information into…

Sustainability Victoria – Annual Report

The Brief: As an agency of the Victorian Government, Sustainability Victoria aims to integrate sustainability into all aspects of Victorian life. Since 2009 APM has served as Sustainability Victoria’s plain English editor across its wide range of crucial, public-facing corporate documents. Each document arrives at APM in rough draft form, to be finessed and proofread….