Someone told me last week that AI was going to replace what I do. I’ve spent twenty years and 250+ annual reports turning board papers, interviews and half-formed ideas into something people can actually understand. Apparently “prompt engineering” makes all of that obsolete. AI Is Literal. Your Instructions Need to Be Too AI is literal….
Most organisations treat the annual report as a publishing decision. PDF or digital. Static or interactive. In an era of digital-first communication, many organisations are determining whether to stick with a traditional static PDF or invest in an interactive annual report. That is the wrong frame. The real question is simpler and more commercial: How…
Most reports are well written. Many are well designed. But they’re still hard to use. For over 20 years, we’ve focused on one thing: making complex reports clear. That has meant better writing. Better structure. Better design. But how people use reports has changed. The real problem: annual reports are hard to navigate Annual reports…
Or… just say: Don’t use a club that hits more than 200m on this hole. — Club Captain Spotted this on a recent work trip and thought hmmm….fourrrrrr! Helping golfers (and clubs) avoid accidental holes-in-one, one plain English edit at a time 🤣
Brevity is the currency of clear communication. And in annual report writing, what you leave out often matters more than what you put in. These are real examples of overwritten client-supplied copy that we’ve tightened this year with their full approval (and appreciation). A long sentence is not a deeper thought. If it reads like…
Being the lead judge of this year’s Plain Language Awards provides us all here with a timely reminder of what good annual reports read and look like. We work on annual reports all year round and the best ones always get the basics right i.e. clarity, structure and usability for a time poor audience. Here’s…
Plain English Editing and Copywriting
Over summer I collected a handful of overweight sentences andrewpeglermedia.com.au was working on – mostly for our calendar year annual report clients. They look fine at first glance, but carry more words than meaning. So we trimmed ’em back and reshaped them into clean, statuesque examples of #plainEnglish. This is the kind of small editing…
Annual report writing, Plain English Editing and Copywriting
We had a long, supa busy annual report season, so I’ve been away from LinkedIn, deep in the plain-English trenches. But I’ve emerged with some things to share, which I’ll drip-feed over the next little while. I wanted to start small: what I call the grit between the bricks. The unnecessary words in a sentence….
Annual Report Graphic Design, Blog
At Andrew Pegler Media (APM), we’ve designed 250+ annual reports, sustainability reports and major government publications. What we’ve learnt is simple: annual report graphic design is not decoration. It’s about structure, clarity, trust and increasingly, the careful use of AI in annual reporting. This is the latest iteration of an annual report graphic design process…
Annual Report Graphic Design, Blog
Annual reporting has entered a new phase. AI-enabled, interactive reporting is changing how annual reports are designed, read and used, moving expectations well beyond the static PDF. Our proprietary tool is called ReportNavigatorAI™. It means your report is now truly intelligent and will delivers an entirely new level of accessibility. In 2026, annual report graphic…
