It’s the end of annual report season and we’ve been busy wrangling ropey, client-supplied copy into clarion calls worthy of a clarity colosseum. And they love us for it! Here’s one we prepared earlier.
Author Archives: Andrew Pegler
Blog, Plain English Blog, Plain English Editing and Copywriting
APM Principal Andrew Pegler judged NZ’s plain English awards 2022
APM Principal Andrew Pegler has just finished #judging NZ’s #plainenglish awards in the #legalease category. APM does a lot of legal editing. Here’s an extract from our edit of a groaning retail lease. This was definitely not drafted for the long-suffering, non-legal retailer and our enlightened client wanted to change this. #editing #writingtips #awards2022 #plainlanguage
(Please excuse the clunky Google translation from the original French) Welcome to our continuation of our trip to meet the experts of plain language, all over the world. This time, we’re taking you to Melbourne Australia, to meet Andrew Pegler, who runs one of Australia’s leading agencies dedicated to plain language writing. In particular, he works with…
K.I.S.S Spotting plain English in a corporate report can be like finding Waldo! It’s because people often fear that presenting complex ideas simply, makes them look stupid. But, making information accessible is smart. In fact, it’s the whole point of communication. If your reader will need a dictionary to get through the first paragraph, it’s…
I was in Boise, Idaho yesterday and you know how conservative that state can be and we went out for a walk to get a coffee and it was a cold day and within a quarter hour I must have seen 15 people with face piercings and green hair. Confused? You’re not alone. The paragraph…
Even if we’re winning at our job, know more than the average Joe, and are a member of an influential alma mater, clients and peers often judge us most by how well we write. In a nutshell—do they understand what we are saying? Success is a sure bet if we write well. Those skilled at…
So, are you friend or foe? When we first meet someone, we ask ourselves, “Is this person friend or foe?” Our subconscious – or conscious – answer decides what follows. That’s why the legal profession must be so careful when dealing with the public. Legal language is too easily felt as the language of an…
When it comes to plain language, law and finance are two of the industries most reluctant to change. But changing gets easier when you have a plain language partner who knows how to guide the transition. That’s where plain language expert Andrew Pegler excels. He converts legal contracts and business reports to plain English, then…
The brief: Leading Melbourne law firm, Moores Legal, commissioned APM to write plain English web copy outlining its services and explaining its unique agreed pricing model. The copy drew on a mix of partner interviews, attendance at workshops and the finessing of supplied briefing notes. Copy sample: Moores Agreed Pricing Where most firms charge by time, our approach is…
The brief: For over three years Andrew Pegler has written a humorous, insightful plain English and educational blog for Ubank, covering domestic and international economics and finance issues. The weekly blog attracts about 5000 readers and contributes strongly to Ubank’s highly successful social media strategy. To read more go here then click Money box then click…
