Or… just say: Don’t use a club that hits more than 200m on this hole. — Club Captain Spotted this on a recent work trip and thought hmmm….fourrrrrr! Helping golfers (and clubs) avoid accidental holes-in-one, one plain English edit at a time 🤣
Author Archives: Andrew Pegler
Brevity is the currency of clear communication. And in annual report writing, what you leave out often matters more than what you put in. These are real examples of overwritten client-supplied copy that we’ve tightened this year with their full approval (and appreciation). A long sentence is not a deeper thought. If it reads like…
Being the lead judge of this year’s Plain Language Awards provides us all here with a timely reminder of what good annual reports read and look like. We work on annual reports all year round and the best ones always get the basics right i.e. clarity, structure and usability for a time poor audience. Here’s…
Plain English Editing and Copywriting
From Overweight to On Point: Trimming Sentences for Clearer Annual Reports
Over summer I collected a handful of overweight sentences andrewpeglermedia.com.au was working on – mostly for our calendar year annual report clients. They look fine at first glance, but carry more words than meaning. So we trimmed ’em back and reshaped them into clean, statuesque examples of #plainEnglish. This is the kind of small editing…
Annual report writing, Plain English Editing and Copywriting
Annual Report Editing: How to Strip Out the Unnecessary Words
We had a long, supa busy annual report season, so I’ve been away from LinkedIn, deep in the plain-English trenches. But I’ve emerged with some things to share, which I’ll drip-feed over the next little while. I wanted to start small: what I call the grit between the bricks. The unnecessary words in a sentence….
Annual Report Graphic Design, Blog
Complete Guide to Annual Report Graphic Design: From First Briefing to Concepts, AI Scoping and Final Sign-off
At Andrew Pegler Media (APM), we’ve designed 250+ annual reports, sustainability reports and major government publications. What we’ve learnt is simple: annual report graphic design is not decoration. It’s about structure, clarity, trust and increasingly, the careful use of AI in annual reporting. This is the latest iteration of an annual report graphic design process…
Annual Report Graphic Design, Blog
ReportNavigatorAI©: How We’re Rethinking Annual Report Graphic Design for 2026
Annual reporting has entered a new phase. AI-enabled, interactive reporting is changing how annual reports are designed, read and used, moving expectations well beyond the static PDF. Our proprietary tool is called ReportNavigatorAI©. It means your report is now truly intelligent and will delivers an entirely new level of accessibility. In 2026, annual report graphic design is increasingly shaped by…
Blog, Plain English Blog, Plain English Editing and Copywriting
Plain English Review of a Government Survey
We recently #plainenglish edited a govt. survey. “A camel,” it has been said, “is a horse designed by committee.” While we make no judgements, here at APM we struggle on hump day and can’t go three days without water. In our oasis words are simple, clear and human. Feedback / improvements always welcome.
Blog, Plain English Blog, Plain English Editing and Copywriting
Plain English Review of a Travel Insurance PDS
While I agree #travel broadens the mind, comprehending those #insurance policies can be like walking through honey on a cold day. I was recently reading a travel PDS’ chockers with “scenic view legalese” and I couldn’t help myself. People your plane English before and after has landed! BTW this was a tough one so feedback / improvements welcomed.
Blog, Plain English Blog, Plain English Editing and Copywriting
Plain English Review for a Logistics Company
Internal policies must be 100% clear to avoid trespassing or disputes. No untangling of lawyer speak or clumsy wording. We plain English edited a suite of alcohol and drug policies for a logistics company. Our client had had a lot of issues with staff unclear on what was what. The MD called me directly –…
