Today, every business writes with AI – and it’s all coming out fluent, confident, and quietly bad.
Across the board, we’re seeing AI content that reads fine enough, but when you look deeper, the work just isn’t impactful.
The reason? Teams are encouraged to pick up AI tools fast, but nobody is taught the difference between reads well and is good. So how can you close that gap for your team?
Our professional business writing services use a foolproof method for AI writing. Check it out below.
Use the Three Track Method: Prompt, Build and Edit
Writing with AI demands a systematic approach with good attention to detail. We use a three track method to make sure no details are missed in our AI writing process, meaning there are no oversights in generated outputs that end up eating your tool credits through repeat prompting.
Here’s how it works.
1. Prompt
Brief your AI properly so your first draft is usable – and not just generic AI filler that you have to rewrite from scratch.
Add in details like context, audience, structure, and tone. Whatever your AI tool needs to get your message down firmly.
2. Build
Why continue to use a generic AI? Why not build your own?
With clear prompting, teams can learn to build their own custom agents, tuned to their style guide, document types, and recurring tasks.
3. Edit
Cut out any remaining AI filler with plain English editing. Apply the 8 rules of plain English writing. These tenets have helped teams transform their drafts into publication-ready assets for over 20 years.
What Makes AI Writing Look Bad?
The best business writing is direct. Make sure your main point is front and centre. Never bury your ledes, as a journalist would say.
Context is everything when assessing business writing, so I consider the industry behind the text before calling any output bad. Here are examples of what bad AI content looks like across different industries.
| TEAM | THE TYPICAL AI TELL |
|---|---|
| Finance | Board papers that sound authoritative but bury the number that matters under three paragraphs of scene-setting. |
| Data | Documentation and dashboard commentary that describes what the chart shows and never why it matters. |
| Comms. & Marketing | Confident, on-brand copy with no actual point – fluent filler that reads fine and says nothing. |
| HR & People | Policy that hedges every sentence until no one can tell what they’re actually allowed to do. |
| Legal | Advice rewritten “simpler” by AI – smoother, and subtly wrong on the one clause that counts. |
Fool-proof Quality Assurance: The 60-Second Edit Check
If you take anything away from this guide, it should be the value of a firm human check in writing good AI content. If you’ve followed the three track method but still aren’t sure your content is 100% ready, then run your AI draft past this 60-second check:
- Point first? If the reader reaches paragraph three before the point, AI buried it.
- Every word earning its place? AI pads. If it’s not crucial, delete it.
- Plain words? If you’d look the word up, AI shouldn’t have used it.
- One idea per sentence? AI crams in three and joins them with commas.
- Active voice? AI defaults to passive mush. Say who does what.
- Passes read-aloud? Run out of breath and the sentence is too long.
If your content fails even just one of these criteria, then it’s not ready.
Harness the Power of AI for Your Business
With our AI workplace training, you can empower your team to deliver stronger and faster, and elevate your business in turn.
At Andrew Pegler Media, our AI innovations and business writing courses help your team harness the full potential of their AI tools.
To find out more, contact us via our website or call 1300 209 849.
