Brevity is the currency of clear communication. And in annual report writing, what you leave out often matters more than what you put in. These are real examples of overwritten client-supplied copy that we’ve tightened this year with their full approval (and appreciation). A long sentence is not a deeper thought. If it reads like…
Being the lead judge of this year’s Plain Language Awards provides us all here with a timely reminder of what good annual reports read and look like. We work on annual reports all year round and the best ones always get the basics right i.e. clarity, structure and usability for a time poor audience. Here’s…
Annual report writing, Plain English Editing and Copywriting
We had a long, supa busy annual report season, so I’ve been away from LinkedIn, deep in the plain-English trenches. But I’ve emerged with some things to share, which I’ll drip-feed over the next little while. I wanted to start small: what I call the grit between the bricks. The unnecessary words in a sentence….
