Annual Report Design
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Andrew Pegler Media (APM) has designed 250+ annual reports and sustainability reports, government inquiries, investigations reviews and other reports. Our clients include state and federal governments, local councils, leading companies, and superannuation funds across Australia, Asia and Europe.
Our many annual report design clients included Equip Super, Hume Community Housing, NSW Aboriginal Land Council, Geoscape Australia, Triple Zero Victoria, Closing the Gap Report and the Museum of Australian Democracy.
As our many repeat clients will confirm, we bring best practice to this unique corporate communication.
Our style of annual report design never says, ‘Look at me.’ It says, ‘Look at this’. The design elements on every page have a clear purpose – to inform and engage. Our crisp, well-defined, visually-appealing annual reports artfully meld design, typography and colour with images and graphic elements to reinforce your brand and build collateral for your ‘social licence’. We can also animate your results and statistics with easily-digestible infographics, charts, tables and icons.
Your APM-designed annual report will
- Accurately represent your organisation
- Intelligently combine authority, emotion and reason
- Be on-brand and on-message
- Be professionally project managed using our well-tested project management methodology
- Be accessible
- Have at least two cover page and layout options
- Contain well-produced video/animation and infographics, if required
We can also help you with:
- Selecting and sourcing imagery
- Creating visual style guides
- Developing your visual theme
- Organising printing
New Wales Aboriginal Land Council (NSWALC)
Graphic Design
Design philosophy: In the design of the annual report, APM chose an open layout to enhance visual appeal and legibility.
Visual elements and colour scheme: The design featured vibrant Aboriginal artwork, with a colour palette dominated by earthy tones such as oranges, greens, and blues. These colours symbolise the land, water, and sky.
Integration of design elements: This colour scheme and artwork were consistently applied across all visual components of the report, including graphs, charts, and typography. This approach not only reinforced the identity of NSWALC but also significantly improved the report’s readability and overall impact.
Editorial Services
Task overview: For the sixth consecutive year, the NSW Aboriginal Land Council engaged APM to produce its annual report, emphasising high standards in writing, design, and project management.
Content development and editing: APM meticulously structured the report to ensure a logical and coherent presentation of information. The content provided was edited for clarity and brevity, removing redundancies to create clear and concise section introductions.
Original content creation: To authentically convey the voice of NSWALC, APM’s team conducted interviews with key figures, including the Chair and the CEO, developing original content that reflected the organisation’s perspectives and objectives.
Enero
Editorial Services
Enero Group Limited is an Australia-based global network of marketing and communications businesses, offering integrated services such as strategy, research, advertising, PR, design, events, and programmatic media. APM wrote the Enero Annual Report 2024 using a mix of primary sources, including press releases, executive speeches, internal research, and interviews. We translated complex business and financial information into clear, structured language that reflected Enero’s values and ambitions. Our editorial process ensured consistency across leadership messages, business unit updates, and ESG reporting, all tailored to speak to shareholders and stakeholders alike. The result is a confident, engaging report that combines strategic clarity with editorial polish.
Triple Zero Victoria
Graphic Design
This was the first report released under the organisation’s new name, and APM worked closely with Triple Zero Victoria to explain this major shift clearly and simply. We wrote the report in plain English, based on a mix of interviews, supplied content and our own deeper research, ensuring consistency and accuracy across performance, reform and governance content. Our copy brought together frontline urgency with public accountability, ensuring the document could speak confidently to both community and government audiences. This is the third year we have written and designed the annual report – including under its previous ESTA branding – giving us the insight and continuity to help the organisation tell its evolving story with authority and care.
Editorial Services
APM designed the Triple Zero Victoria annual report conscious of the serious role it plays in community safety. A bold, clean layout with purposeful colour blocking, accessible type, and respectful white space reflected the organisation’s integrity and calm under pressure. Infographics, custom icons and data callouts were used to communicate complex operational performance clearly and efficiently. Every design decision – from cover concept to final tables – was made to balance clarity, dignity and visual storytelling in a way that respected the frontline nature of the organization’s work.
Museum of Australian Democracy
Graphic Design
- Design style: The Old Parliament House annual report was given a clean, contemporary design style, aimed at enhancing comprehension and navigation.
- Layout and structure: The layout was carefully structured, with distinct sections highlighted by ample white space and crisp design elements.
- Data presentation: Infographics and charts were used to make complex data more digestible and understandable.
- Colour scheme and imagery: The colour scheme was chosen to be understated yet meaningful, reflecting the institution’s prestigious legacy. High-resolution images, illustrative maps, and data visualisations were strategically placed to punctuate the narrative and break up the text, adding visual interest and supporting the report’s content.
Editorial Services
- Content collation and editing: APM managed and edited various types of copy supplied by the Museum, including stakeholder reports, forms, press releases, and ongoing communications, employing plain English for clarity.
- Stakeholder engagement: The team conducted interviews with key stakeholders and wrote the CEO’s letter, offering content advice and strategic communication guidance throughout the process.
- Narrative: The final copy was logically organised, enhancing the clarity and engagement of the Museum’s annual story, elevating it to a new level.
Hume Community Housing
Graphic Design
Marking Hume Housing’s 30th anniversary, our design team refreshed the visual identity, aligning the report with its updated brand style guide. Infographics and data visualisations enhanced readability, while WCAG 2.1 AA compliance ensured accessibility. A refined colour palette reflects Hume’s legacy, while high-resolution images, maps and graphics add visual depth and support its messaging. The layout brings consistency across diverse content types – from personal stories to financials – without losing energy or accessibility, and strong use of brand colour and space gives the report a modern, credible and grounded look.
Editorial Services
APM led the editorial development of Hume Housing’s 2023–24 Annual Report, ensuring clarity, accessibility and alignment with government reporting standards. We refined messaging, structure and flow, managing stakeholder input including interviews with the Chair and CEO. Applying plain English principles, we transformed complex financial, regulatory and policy content into clear, engaging information. For the third consecutive year, we also crafted a confident and purposeful narrative voice that conveyed Hume’s impact with warmth, clarity and credibility—structuring ESG, development and social impact data into clear narrative arcs.
How we’ll project manage your annual report design
Our first meeting will establish your needs, and a timeline for delivering everything you need and the agreed dates.
We’ll identify who’s responsible for what and when. APM’s rigorous project management methodology keeps the project on schedule. We’re always asking, ‘Where are we against where we should be?’ We’ll track timeframes and deliverables, and identify which tasks can be done concurrently and which sequentially. And we’ll stay as flexible as you need us to be, because the only constant in life is change.
Managing your Annual Report Design
So, if you’re managing your annual report design this year, get in touch today. Or review some of our recent work.
In the meantime, check out our blog, The 6 essentials of annual report design.
Did you know we also write annual reports?
We’ve written 250+ annual reports and sustainability reports, government inquiries, investigations reviews and other reports. Our clients include state and federal governments, local councils, leading companies, and superannuation funds across Australia, Asia and Europe.
Our high-quality annual report writing services create best-practice outcomes for all our clients across Australia and Asia. Our plain English copy is easy-to-read, but never ‘dumbed down’, and we won’t change your meaning or intent. We always stay on-brand, telling the story of your year, the way you want it told.
Our annual report writing services include
- Full Project Management
- Advice On Content
- Developing Your Theme/Narrative
- Guidance Around Your Reporting Requirements
- Creating a Timeline for Deliverables and chasing them up
- Working out who’s doing what, and by when
- Interviews, Editing, Writing, Proofing
- A Well-tested Project Management Methodology
The 7 advantages of having one supplier to design, write and project manage your annual report
Andrew Pegler Media has designed, written and project managed over 300+ annual reports.
Our full 360° one-stop-shop service covers writing, editing and design. Having both content and design done by one supplier means one clean point of contact for you. Seamless communication between the writing and design elements results in a superior final product.
Plus, there is no need to pay for a final proof of the ultimate document.
We quality control your content along the way.
1. Better accountability
A single supplier, solely responsible for the entire process, cannot blame others for non-performance or delays. Our ‘buck-stops-here accountability’ ensures effective and efficient delivery of your annual report.
2. Overall visibility
A single supplier who’s responsible for the project from start to finish will be across its many moving parts.
APM will always know where processes and procedures are at, ensuring a much smoother process for aspects like:
- Interviews
- Stakeholder copy
- Copy feedback
- Design feedback
- Communication between editorial and design wings, so each learns about changes quickly and can react accordingly
- When copy will be delivered to design
- Image selection
- Version management
- Flagging potential issues
3. Greater efficiency
Having a single point of contact for the entire annual report is more efficient. No need to juggle different service providers — a sole contact ensures all parties involved in the process understand each other’s roles and responsibilities and are equipped to deal with unforeseen problems. You’ll waste no time:
- Dealing with issues arising from one party misinterpreting instructions
- Briefing separate parties
- Coordinating two parties with the inherent risk that presents for mistakes
- Double administering and project managing
- Trying to sort out administrative complications – for example, payments
- Double meetings
Additionally, the design and writing can be done in parallel. We show you samples as we go along. We can even drop in copy as it’s approved, so stakeholders can see their part of the report in its true design context and provide direct feedback. This gives you a longer lead time to gather stakeholder responses.
4. Cost savings
Being the sole supplier also provides APM with economies of scale – hence our ability to offer a more competitive price.
5. Time savings
APM’s design wing knows it’s getting quality written content and can address most questions to our content staff.
Less bother for you. And design can already be working while you make last minute tweaks to copy – delays in finalising what you want to say don’t hold up ‘the big handover day’ between suppliers.
6. Quicker delivery
A single-source model means faster delivery. The same people in the same organisation working on the same product have instant communication on changes, requests and more – without compromising on quality.
We’ve done this many times before! Single-sourcing means a strong bond between the parties, resulting in a more productive, better working relationship.
7. Boosts brand image
A single provider will better protect your brand and reputation. Having all operations done under one umbrella, boosts the quality of work and guarantees uniform editorial style and design.
Happy Clients
Thanks for all your efforts in helping Togethr Trustees get four annual reports completed on time in a year that we all agree has been extremely challenging. I look forward to working with you and the team next year.
Awenna Williams, Head of Experience, Togethr Trustees
Andrew and his team delivered the clear, streamlined annual report we wanted on time. And their flexibility and efficiency made the process run smoothly for us. A pleasure to work with!
Geoscape Australia
Andrew and his team have been fantastic to work with. Responsive, professional, and able to edit and condense complex information into an accessible form - and within the deadlines every time.
Indigenous Business Australia
The APM team were wholly professional and responsive. They met all deadlines and expectations for the project. APM skilfully negotiated the many challenges associated with project managing to get the best outcome for the Museum. The final result took our annual reporting to the next level. Thanks to everyone on the team!
Museum of Australian Democracy
I have known of Andrew and his team's expertise as specialist legal copywriters for many years, and have been finally able them to the test. I am so very glad that I could. They quickly responded to the brief and captured my company's tone of voice so well, that there were virtually no changes needed to the copy before it was finalised. Highly recommended!
Andrew Spalding, Founder & Managing Director at Get There
