Annual Report Design

Andrew Pegler Media (APM) has designed 135+ annual reports for state and federal governments, local councils, and leading companies across Australia and Asia. In 2020, our annual report design clients included Equip Super, Catholic Super, New South Wales Aboriginal Land Council (NSWALC), Geoscape Australia and Spiritual Health Australia. 

 As our many repeat clients will confirm, we bring best practice to this unique corporate communication. 

 Our style of annual report design never says, ‘Look at me.’ It says, ‘Look at this’. The design elements on every page have a clear purpose – to inform and engage. Our crisp, well-defined, visually-appealing annual reports artfully meld design, typography and colour with images and graphic elements to reinforce your brand and build collateral for your ‘social licence’. We can also animate your results and statistics with easily-digestible infographics, charts, tables and icons.  

Your APM-designed annual report will:

  •   accurately represent your organisation
  •   intelligently combine authority, emotion and reason
  •   be professionally project managed using our well-tested project management methodology
  •   be on-brand and on-message
  •   be accessible
  •   have at least two cover page and layout options
  •   contain well-produced video/animation and infographics, if required.

We can also help you with: 

  •   selecting and sourcing imagery
  •   creating visual style guides 
  •   developing your visual theme
  •   organising printing.

How we’ll project manage your annual report design 

Our first meeting will establish your needs, and a timeline for delivering everything you need and the agreed dates. We’ll identify who’s responsible for what and when. APM’s rigorous project management methodology keeps the project on schedule. We’re always asking, ‘Where are we against where we should be?’ We’ll track timeframes and deliverables, and identify which tasks can be done concurrently and which sequentially. And we’ll stay as flexible as you need us to be, because the only constant in life is change.  

So, if you’re managing your annual report design this year, then get in touch today. In the meantime, check out our blog, The 6 essentials of annual report design.

Did you know we also write annual reports? 

We’ve written 135+ annual reports. Our high-quality annual report writing services create best-practice outcomes for all our clients across Australia and Asia. Our plain English copy is easy-to-read, but never ‘dumbed down’, and we won’t change your meaning or intent. We always stay on-brand, telling the story of your year, the way you want it told. 

Our specialist annual report writers, editors and proofreaders follow our eight rules for plain English: 

  1. Consider your audience
  2. Keep it simple
  3. If you have to look-up a word’s meaning, don’t use it
  4. Use the active voice
  5. Don’t use jargon if there’s a plain-English equivalent
  6. Get your punctuation right
  7. Have one idea per sentence
  8. If it’s not crucial, delete it.

Annual report project management

Our first meeting will establish your needs and develop a program for delivering everything you need, on agreed dates. We’ll identify who’s responsible for what and when. APM’s rigorous project management methodology keeps the project on schedule. We’re always asking, Where are we against where we should be? Charts track timeframes and deliverables – which tasks can be done concurrently and which sequentially? We are as flexible as you need us to be because the only constant in life is change.

Togethr Trustees Superannuation

APM wrote and designed all four annual reports for Togethr Trustees, a trustee for multiple profit-to-member funds, which manages $26 billion for 150,000+ members. The four funds were: 

The funds operate in different sectors, so conveying this in the design of each annual report was imperative, as was individual branding, infographics, images and icons.

 The brief was complex. Nonetheless, our team of designers tackled it with their usual creative responsiveness – sourcing images, and creating icons and infographics tailored to each brand.

 The end product was four stand-alone annual reports that met, and exceeded, the client’s expectations.

Geoscape Australia

APM wrote and designed Geoscape Australia’s (GA) 2020 annual report, a self-funded public company owned by Australia’s governments. GA provides crucial spatial data to allow economic, social and environmental developments Australia wide that describes the addresses, land, buildings and transport networks across Australia’s full land mass of 7.6 million km2

APM plain English edited copy supplied from across the organisation. This included a mix of internal stakeholder reports, press releases, existing communication. We also conducted interviews with GA’s Chair. The resulting consistent, clear voice allowed a wider cross section of the community to understand and appreciate the importance of the organisation’s work. 


 As an organisation that’s all about ‘location’ we chose design elements that reflected this important link. Pointers, pathways, mapping symbols and coordinate graphics were common themes we used throughout the Geoscape annual report. This approach was tied into the high-tech services they provide, and maintained consistency with their colour palette and branding. 

New South Wales Aboriginal Land Council (NSWALC) 2020

In 2020, for the third consecutive year, NSWALC commissioned APM to write and design its annual report. The high level of professionalism we bring to writing, design and project management is what keeps NSWALC coming back.

 Copywriting, editing and project management 

APM organised the structure of the report and the information for each section to achieve a sequential flow of content. Both structural and plain-English copy editing were required on supplied text. This included rationalising repetitive information to form section introductions and overviews while ensuring a consistent, clear voice throughout. We also created copy from primary sources and interviews, including with the Chair and the CEO.


Each year, APM’s design for NSWALC’s annual report has sought to showcase Aboriginal culture and heritage. Colour palettes, typography and design elements were chosen to reflect the Aboriginal landscape and traditions. Using elements of Aboriginal art to create graphics and icons, and sourcing appropriate stock imagery, we’ve taken the design of the report from simply meeting statutory requirements to becoming the flagship of the organisation.


Three Children from New South WalesWhat NSWALC wants to achieve Culture and Heritage Program